Merry Christmas, Happy Holidays, Happy Hanukkah and a most Merry Kwanza! I hope it has been a good year for everyone from an SEO and Internet marketing perspective. My wishes are that for 2006 we all find the prosperity we are all looking for online and continue to build upon what we’ve learned in 2005. [...]
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There is a debate raging right now about whether or not publishers should or should not have sponsored links on their websites. Jeremy Zawodny of Yahoo gives sponsored links the thumbs up and Matt Cutts of Google gives them the thumbs down. Many publishers feel that they have the right to monetize their own websites [...]
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Most people who have businesses on the Internet know about Google and Yahoo / Overture PPC programs. These are considered first tier advertising programs for those who need to receive targeted traffic to their website. Google and Yahoo / Overture also have publisher programs so that web publishers can place ads on their websites and [...]
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First there was PageRank, then TrustRank and now there is Spam Mass. Because today’s algorithms rely more upon off-page factors such as back linking, spammers have taken advantage of this by putting up tens, hundreds and even thousands of spam site all aimed at delivering links back to a host site, improving its PageRank and [...]
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With the latest Google and Yahoo updates I’ve heard many people say they think reciprocal linking is dead and it’s a waste of time to trade links now. I’ve even heard that it may be unsafe to trade links. I think differently. Reciprocal linking may now have been devalued somewhat but that does not mean [...]
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Millions of people outside the United States Gulf Coast have been glued to their television sets watching the Hurricane Katrina coverage. Millions also have turned to CNN as their source for coverage. What has been striking besides the immense devastation and rescue efforts is that CNN, at times, uses Google Maps to show satellite views [...]
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The Wayback Machine is a fun little tool to go back in time and see what old, archived web pages looked like at one time. If you would like to see some of your old web pages or those of a competitors or for a website you’re about to buy, you can check it out [...]
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There’s a nifty little tool from Copyscape that will help you find other websites that have taken your copy without asking. This copyright tool uses the Google API to query Google to find other websites that have the same text as the URL you input into the search box. By using this copyright tool, you [...]
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There’s a new tool in town that will check the anchor text of your back links within the Yahoo database. Why would anyone want such a tool? If you have a website that has been around a while and have changed the keywords for your website several times (like I have) you may wish to [...]
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Adware-Maker WhenU has won a major victory in the 2nd U. S. Court of Appeals, which ruled that WhenU did not violate trademarks with its distribution of pop-up advertising. The complaining company, 1-800-CONTACTS contended that WhenU was violating their trademark by selling pop-up ads to competitors while visitors were on the 1-800-CONTACTS website. According to [...]
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