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Domain names
figure into the ranking with some search engines. If you
do not already have a domain name picked, then from an optimization
standpoint it is a good idea to pick a domain name that
says what your business is and has your main keyword as
part of your domain name.
For instance,
if you sell automobile tires online, from a keyword standpoint,
you would want to purchase a domain name such as shellytires.com
or shelly-tires.com instead of just shelly.com. The "tires"
portion of you domain name, with all things being equal
with your competition, will help you achieve a higher search
engine ranking with some search engines.
If you do a
Google search for a certain keyword or keyword phrase you
will see your keyword/s highlighted if the different websites
in the search results. If you have a keyword or keyword
phrase in your URL, then this too will be highlighted which
leads one to believe that Google gives some weight to keywords
in the domain names.
If you already
have a domain name that you are using that tells what your
business is about but has no keywords in it, then don't
despair since this is only a minor consideration with most
search engines in their ranking algorithms. But if you have
a choice of building a website from the ground up, then
choosing a domain name with your main keyword embedded,
may give you a slight edge in the search engine ranking
wars.
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