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Link
Building, also known as link building campaigns, is the
second most important part of search engine optimization
and some in the SEO community even say it is the first.
It is no secret that link building such as reciprocal link
exchanges and being listed in the directories helps websites
rise in the search engine rankings. Link building is also
the most time-consuming and tedious part of SEO, which is
why some will avoid it altogether.
At SEO Firm,
we know that search engine optimization without link building
is like building a car with no motor underneath the hood.
You have a nice frame that will move if pushed, but nothing
to drive in traffic. Link building helps drive in traffic!
What good is a nicely designed and optimized website if
no one can find it? Many search engines will not even list
a site that has no incoming links.
Reciprocal
Link Exchanges
Building links
on other sites serves double-duty. First, targeted traffic
will move from their site to yours (don't worry about the
reverse). In addition, building a reciprocal partners list
will help your site list highly in the SE's.
At SEO Firm,
we do link building by finding quality link partners with
similar business interests to exchange links with - no link
farms, FFA sites, or link pages that cannot be found by
the SE's. We'll show you ways to keep tabs of reciprocal
links so that if and when they drop off of the partner sites,
you'll know it right away.
Non-Reciprocal
Link Building
Getting your
link listed in both general and specific directories is
another good way to boost a web site in the rankings. This
kind of non-reciprocal link building is great because the
website gets credited by the SE's with an inbound link which
generally gets more weight than a reciprocal link. At SEO
Firm, we do quality link building and will get you listed
in many important general link directories and specific
directories as well. We'll also recommend a list of the
important paid link directories (pay-per-inclusion) to be
listed in such as Yahoo!
Pay-Per-Click
Link Campaigns
For those interested
in going beyond the limits of the organic search engine
traffic and delving into pay-per-click (PPC) campaigns,
we'll guide you on some of the ins and outs of these kinds
of campaigns. Sites such as Overture and Google Ad Words
campaigns offer an opportunity to pay a relatively small
amount for targeted traffic.
More Information
For more information,
see these links below (and view them in order as they sequentially
tell a story of our services):
SEO
Services
Keyword
Research
Web
Usability
Creating
Meta Tags
SEO
Copywriting
Link
Building
Measuring
Success
Technical
Support
Consulting
Service
SEO
Training
Once
you have read through the above pages, if you have any questions,
please email us through our Contact Us page and we will
be happy to give you an answer.
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