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Hi Everyone!
I hope those living in the South Eastern U. S. are safe and
surviving the flurry of hurricanes that keep pounding this
area.
Here’s a little Q &A to start us off (sorry
T&A not included):
Kevin,
I’ve recently been working with PDF’s on my website,
but I’m not
sure of the best way to optimize them for the search engines
…
- Sheila
Hi Sheila,
When optimizing a PDF file for the search engines, the first
action you’ll want to take is to give the PDF a keyword-rich
file
name that is short and to the point such as
Idaho-butterflies.pdf, chocolate-cats.pdf,
lefthanded-widgets.pdf, etc. The second action is to write
keyword and content rich body text. For example, make sure
“chocolate cats” is near the top and all throughout
the body
text.
The third action, for those who have the full version of
Adobe
Acrobat (such as verson 6 at this writing) is to open the
PDF in
Acrobat and go to File / Document Properties / Description
where
you can input Title, Author, Subject and Keyword. You can
next go
to Advanced / Document Meta Data and add Title, Author,
Description, Keywords and Copyright Notices.
Save and post your document and let us know how this works
in the
SERP’s for you!
Hey Kevin,
I think my site has dropped off of Google, either that or
it has
been buried by Google, but I keep going back page by page
and I
can no longer find it. How do I check!
- Slim
Hey Slim,
One of the ways to check to see if your web pages are still
listed in Google is to type site:www.yoursite.com into Google
and
perform a search. Be sure to substitute your website’s
name for
“yoursite.com” and this will tell you if you have
dropped off of
Google or not.
Kevin,
I’ve done everything I can to optimize my site but I
can’t get
above a PR2 – what gives? - ChiTea
Hi ChiTea,
First, the word on many of the search engine forums is that
Google has not updated the Page Rank (PR) since June 2004.
Second, it would be best not to judge your website on PR for
two
reasons: The Google toolbar registers PR inaccurately and
PR has
nothing to do with whether your site is ranked well or not.
The Google toolbar PR ranking is just an estimate and faulty
one
at that. Also, when you look through the top 10 or top 20
ranking
for any keyword phrase you will notice that websites are not
listed in PR order. This will tell you that PR is no longer
a
useful tool. Don’t sweat it, just work on making your
site and
back-links the best that they can be.
Rumor Mill
Rumor has it that TrafficPower.com has changed their name
to
First Place or 1P.com so be careful! Just do a Google search
for
“Traffic Power” and you will see that this company
is not in the
top 20, but host of complaints against them are in the top
20.
News
Google Grants for Non-Profits
Google is not only THE leading Internet search engine, but
a
leader in philanthropy as well. With the Google Grants program
(beta) non-profits can sign up to be a part of the AdWords
program free of charge.
Yahoo in the travel industry?
You betcha on this Yahoo! beta. Yahoo! has published their
FareChase beta at which accommodates people looking for
flights, hotels and / or rental cars.
Google Brainteaser Starts Heads A Scratchin’
Mysterious banners at a Cambridge, Mass., subway stop have
commuters scratching their heads. The signs, challenging
passers-by to solve a complicated math problem, are actually
a
cryptic pitch by Google, which is looking to hire more brainy
engineers. See the full National Public Radio story at:
Tip of the Week
If you have something newsworthy to say about your website,
put
out a press release. Be sure to optimize the press release
first
since it may be picked up by Google News or Yahoo News or
another news service and will rank better if optimized.
Press releases
can be distributed free on PRWeb.com
Take care and see you next newsletter. If you have questions,
send them in. Remember, not to ask for free website critiques,
but if you have general questions to share, send them in!
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