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SEO
Resource, a search engine optimization firm that works with
non-profit organizations is taking Google up on their Google
Grants offer.
Talk of Google
Grants first surfaced in January 2004 and now the talk has
resumed with the recent re-introduction of the Google Grants
program at: http://www.google.com/grants/
which awards free AdWords advertising to 501(c)(3) organizations.
Google Vice
President of global online sales and operations, Sheryl
Sandburg, has stated on various websites that Google wants
to give back to the community and "… it would be a
great opportunity for us to refer people interested in the
topics that these non-profits work on."
"SEO Resource,
a company which also believes in giving back, works with
non-profit organizations on a philanthropic basis and promotes
these websites through SEM methods to gain exposure for
worthy causes," according to Kevin S. Kantola, CEO
of SEO Resource.
"We are
working with such organizations as U.
S. Doctors for Africa and Neuroscience
Initiative to give these non-profits exposure
on the Internet and help connect them with donors and volunteers
who wish to help with these causes," Mr. Kantola states.
"The Google Grants program is an excellent avenue for
increasing exposure for these websites and this complements
the search engine optimization work that we do. These two
non-profits have already signed up."
According to
the details section of the Google Grants area the application
process works as follows: "The Google Grants committee
(consisting of Google employees) is responsible for selecting
award recipients. We will confirm your 501(c)(3) status,
and review your application carefully." In this section,
Google states that 80-percent of the non-profit organizations,
year-to-date have met the criteria of the grants program.
"SEO Resource
sees this as a win-win situation, when a huge organization
that is best-in-class recently turns their cash-cow public
via IPO and in the same breath says, 'We've just made a
lot of money, so the first thing we are going to do with
it is give some back,'" says Kantola. "And the
non-profits profit by this culture of corporate generosity.
Now let's see if, as usual, the other big Internet search
engines and directories follows Google's lead."
Besides helping
non-profits, SEO Resource also helps small to medium sized
business achieve top search engine rankings as well. Visit
SEO
Firm Nowt to learn more about SEO Resource.
September
10, 2004
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