|
There is much
confusion between the two terms, "web optimization"
and "search engine optimization". Web optimization
is the act of making your website's pages smaller in size
so that they are faster-loading for your customers, visitors,
search engine spiders and robots. If your pages are over
100k apiece, your customers and visitors may not have the
patience to let your site load through their 56k modems.
If you site times-out when a spider or robot visits it,
they will move on and may not visit your site again for
months.
When you perform
web optimization, you are using tools such as Adobe Photoshop,
ImageReady, or Macromedia Fireworks to make your graphics
as small as possible in file size while retaining your image
quality. If you have too much text on a web page, the slowness
may also dissuade people and programs from accessing it.
In search engine optimization terms, it is important for
your pages to be content-rich and keyword-rich without having
either a novel or a picture book on one page. If you have
too many graphics or too much text for one page, the spread
this over several pages instead of cramming it all into
one.
In regards to
"search engine optimization" or "search engine
placement" or "search engine positioning"
which all have very similar meanings, the main goal is to
place text on your pages so a search engine will know how
and where to rank them. In SEO-terms, you will want to perform
web optimization first so that your pages are fast loading,
then you will want to perform search engine optimization
on them so that the search engines will know where to place
your pages in the rankings.
When search
engine optimization is performed, the parts of your page
that are optimized for the SE's are keyword prominence,
density, and the meta tags to name a few. Some search engine
optimization websites call themselves web optimization websites
in order to try to pick up business from confused web customers.
This only adds to the confusion within the industry.
The main thing
to remember is that if you want your website to load quickly,
choose a good hosting company and perform web optimization
on your site. If you want your site to appear high in the
search engine rankings, then perform search engine optimization
on your site. Simpe enough?
|
