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Web
usability is something that needs to be analyzed to make
sure that the search engine robots have an easy time reading
a website and do not jump ship prematurely. At SEO Firm,
we put a high priority on web usability since it not only
affects the robots, but also affects customer navigation,
retention and convertibility. Many large-scale websites
have been built without SEO or web usability in mind and
are now floundering at the bottom of the SE's with low conversion
rates on their PPC campaigns. We help you avoid these pitfalls
with our premier web usability analysis.
When discussing
web usability it is necessary to note some of the common
SEO Mistakes
that can hamstring a website. Some of these mistakes are:
using large graphics, pop up windows, flash, dynamic pages,
password-protected pages, frames, PDF files, and Javascript.
Now when analyzing web usability it should be noted that
there are work-arounds for many of these issues so it is
important to know the right way versus the wrong way of
building for instance, dynamic pages, frames or using Javascript.
The cleanest
way of building a website according to web usability standards
is to avoid the aforementioned issues altogether, but since
this may not be practical, we will show you ways to work
around and navigate the pitfalls, making the pages search
engine and visitor friendly in spite of these common problems.
Web usability
starts with defining your audience. Once the audience is
defined then you can pick the right keywords for the site
and make choices in design that will empower the visitors
to find what they are looking for quickly and intuitively.
Companies should always consider in-house web usability
testing an integral part of their overall web business.
As part of our services, we will analyze and critique your
site from a usability standpoint giving you the tools you
need to gain more traffic and convert more visitors into
sales.
Usability is
not just a one-time event. Usability is dynamic and changes
as the content of the site changes. So having insight and
tools to address this will add greatly to the bottom line
of your company.
More Information
For more information,
see these links below (and view them in order as they sequentially
tell a story of our services):
SEO
Services
Keyword
Research
Web
Usability
Creating
Meta Tags
SEO
Copywriting
Link
Building
Measuring
Success
Technical
Support
Consulting
Service
SEO
Training
Once
you have read through the above pages, if you have any questions,
please email us through our Contact
Us page and we will be happy to give you an answer.
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